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About the Project

Using a human-centered design approach, we explored how new moms access and use clinical health information.


how might we

Give moms access to clinical health data to help them better manage their child’s health and wellbeing?




In our research sessions, we used a variety of methods to gain an understanding of the lived experiences of moms with young children. They told us they felt a lack of control when it came to managing their baby’s health.





New moms experience a lot of stress as they try to figure out what “healthy” means for their children


New moms tend to worry about everything

All of a sudden, mothers become concerned about all sorts of things, such as feeding, milestones, and bowel movements. All of this new information can be overwhelming and confusing.

Naturally, moms feel a deep sense of personal responsibility when it comes to overseeing their child’s wellbeing

Mothers are on high alert in the first six months of a child’s life. Everything they do during this period is concerned with ensuring their baby thrives.

“When there’s this being who can’t really communicate what’s wrong, but they are fully dependent on you… it’s really exhausting. You’re never sure you’re doing the right thing.”



A Mothers’ health is tightly linked to her child’s health

A mother’s health and mental wellbeing is highly related to her child’s health and wellbeing – if the child isn’t sleeping or growing well, mothers also don’t sleep well and worry.

“You want to record everything because it’s all new and you can’t remember what happened two days ago. Maybe the baby’s not sleeping well… which means you’re not sleeping well.”

Mothers don’t feel like they have the information they need to be in control of their child’s health.


For mothers, control means having health information that is…



To mothers, convenience means being able to have all of their health information in one spot that is easily accessible.

“When you get questions from their pediatrician or their health care provider, you can pull it all up in one spot.”



Often the burden of relaying health information is placed on moms.

“You’re just crossing your fingers and hoping that [they remember not to prescribe something that they’re allergic to].”



Mothers find online sources helpful for experiential information such as sleeping and feeding, but not necessarily credible.

“I’d really like to deal with facts when I’m trying to find something out about my baby.”



Moms do not know how clinicians value data, so they often have little sense of what to track or whether what they are tracking is relevant.

“I was better at keeping track in the first weeks because I wanted to do everything that the hospital told me since I didn’t know any better.”

so we asked ourselves…

What does giving mothers control over health information look like in a tangible, concrete form?




We invited moms, healthcare practitioners, and healthcare innovators to co-design early prototypes with us. This session helped us translate needs and insights into tangible, actionable solutions.







Milestones Personal Timeline

By inputting a child’s health information, a mother would be able to view a customized developmental milestones timeline that tracks the child’s progress over time.


Feeding Tracking Coach

This tracking coach emphasizes flexibility, because mothers can make a highly personal choice about whether to breastfeed or bottle feed.


Daycare Shareable Dashboards

The shareable dashboard would give mothers a picture of their child’s overall health. Moms could easily share pieces of this information with people in the child’s circle of care.

Through co-creation, we also learned that whatever we made needed to be…


We noticed that mothers didn’t see their child’s health as one singular metric (e.g. just feeding or sleeping). They saw it as an entire package, and preferred that information be displayed in the same way.


Different children have different needs – one might have trouble sleeping, while another may struggle to feed regularly. Our solution had to be highly modular to accommodate diverse needs.


The solutions had to provide context around what to track, and why. This would allow mothers to become more aware of what doctors evaluate during clinical checkups.




During prototyping, we made rapid iterations to the concept after each round of testing with moms.


The prototypes evolved and changed with each iteration…

Centralize everything, based on milestones

We first built out the milestones tracker because we thought everything – feeding, sleeping, and all of a child’s data – fell under this category. We also included features that addressed more experiential and emotional needs, such as advice and suggested activities.

Mobile first

We initially built our prototype on an iPad, but the principle of mobile first forced us to cut down on our features and really question what the core functionality should be. To streamline the prototype, we removed all of the experiential advice and suggested activities. We made tracking a core function of the app.

What is this?

After refining the feature set, we realized that the solution was generic and lacked any differentiating benefits. This made it difficult for us to articulate the value of the solution.

The prototype ultimately broke

This taught us that data and technology couldn’t (and shouldn’t) replace…

Social support

Experiential advice is best provided through mommy support groups and friend circles. We couldn’t replicate what face-to-face interaction does best.

The doctor

The customized timeline concept tried to make medical judgments about a child’s development without actually consulting a doctor, which is something we didn’t want this platform to do.

We re-evaluated and focused on what data and technology could do best…

Give mothers access to personal and clinical health data in one centralized location

Centralized in one place

Mothers can use the main passport app to see all of their child’s personal and clinical data, getting an overall view of their child’s health.

Create Flexibility

Mothers can download any of the relevant tracking apps that help her manage her child’s health.

Access Health Info

Allow mothers to access their clinical information, and have it in a contextualized and digestable format.

Share with Caregivers

Seamlessly transfer information between different doctors and caregivers, all within the app.

Download our full Solution Book to learn more about the design process